FS Life, the multi-brand fashion and lifestyle company behind FableStreet, Pink Fort and March, has opened its first store in Jaipur, marking a new milestone in its retail expansion journey. The opening coincided with the first day of Navratri and the grand launch of the mall, giving the occasion an auspicious start.

The company announced the development through its official LinkedIn account, describing the launch as the beginning of a new retail chapter in the Pink City. The opening extends FS Life’s physical retail presence into Jaipur, bringing its fashion offerings closer to consumers in the city.

Founded in 2016 by Ayushi Gudwani, FS Life began with FableStreet, a western-wear brand focused on fit, comfort and functional clothing designed for Indian women. The company has since expanded into a multi-brand business catering to different apparel and lifestyle needs.

Its portfolio includes FableStreet, which offers contemporary western wear; Pink Fort, a modern Indian-wear brand that combines traditional Indian influences with contemporary silhouettes and styling; and March, a fine silver jewellery brand focused on accessible designs.

Pink Fort’s collection includes kurta sets, kurtas, dresses, tops, co-ord sets and bottoms, with designs drawing inspiration from Indian crafts, distinctive prints and traditional textile techniques. FableStreet focuses on contemporary clothing designed around the fit and requirements of Indian women, including workwear and everyday wardrobe essentials. March extends the group’s proposition into jewellery.

The company has been building its offline retail network alongside its digital business. Its recent store expansion includes locations across Delhi NCR, Gurugram, Mumbai, Bengaluru and other Indian markets. The Jaipur opening represents a further step in this strategy, as FS Life seeks to strengthen customer access to its brands through physical retail in additional cities.

The launch during Navratri also provided a festive backdrop for the company’s entry into Jaipur, a market with a strong fashion and cultural identity. With the new store, FS Life continues to expand its retail footprint while bringing together contemporary western wear, modern Indian fashion and jewellery under its broader brand portfolio.