Sportswear and athleisure brand SUVI has appointed cricketer Suryansh Shedge as its brand ambassador. The association will include marketing campaigns and brand communications, as well as an upcoming collection co-created by Shedge and the brand.

Commenting on the association, Suryansh Shedge, brand ambassador, SUVI, said: “I’m excited to partner with SUVI. I believe what you wear should feel as good as it looks, and SUVI brings that balance of comfort, style, and versatility. Looking forward to this journey together and being part of the SUVI family.”

As part of the partnership, Shedge will represent SUVI across its marketing campaigns, brand communications and initiatives. The brand and the cricketer will also work on an upcoming collection, with Shedge contributing to its product development and creative direction.

SUVI was launched in March 2025 and entered the sports ecosystem through a project as the official fan merchandise partner of Punjab Kings. Its product range includes athleisure, tracksuits, varsity jackets, graphic T-shirts, caps and sports-inspired merchandise.

The brand operates under the philosophy ‘Perform Without Limit’ and positions its offering across performance, fashion, fandom and lifestyle.

Janhavi Mahajan, director - Operations, SUVI, said: “We are delighted to have Suryansh on board with SUVI as the face of the brand. As a young athlete, we feel his energy and passion resonate strongly with SUVI’s own journey as a young, growing brand. At SUVI, we’ve always believed that sport is about more than just performance. Some of the strongest sporting cultures in the world are built by fans, by the energy in the stands, and by the passion people have for the game and it is that we aim to embody at SUVI.” 

SUVI was founded by Sachin Mahajan and is backed by Wintex, a sports equipment manufacturer and exporter. Wintex supplies rugby balls to brands including Steeden, Sherrin and Adidas, and is associated with the Rugby Premier League and Indian Rugby Football Union.