European lingerie brand Hunkemöller has expanded its retail presence in India with the opening of a new store at Pacific Mall, Jaipur, bringing its range of lingerie, intimate apparel and lifestyle products to consumers in the Pink City.

The opening was announced by a company official through LinkedIn, marking the brand’s latest retail addition in the Indian market. The new store aims to offer customers access to Hunkemöller’s product portfolio, combining comfort, fit, design and contemporary styling.

The Jaipur outlet adds to the brand’s retail network and strengthens its presence in a market where organised fashion and lifestyle retail continues to expand. Located at Pacific Mall, the store brings the brand closer to shoppers in Rajasthan, offering an opportunity to explore its collections in a dedicated retail environment.

Founded in Amsterdam in 1886, Hunkemöller is one of Europe’s leading lingerie specialists, with a retail presence across multiple international markets. The brand entered India in 2015 and is retailed in the country through Reliance Brands Limited.

Its product portfolio extends beyond everyday lingerie to include bras, briefs, nightwear, swimwear, sports bras, shapewear, hosiery and athleisure. The collections are developed by the brand’s in-house design team, with an emphasis on design, fit, comfort and quality.

Hunkemöller also places body positivity and inclusivity at the centre of its brand philosophy, promoting the idea that confidence and personal style are not defined by a particular body shape. Through its collections and retail experience, the brand aims to offer women products suited to different preferences, occasions and lifestyles.
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The opening at Pacific Mall, Jaipur, is part of the mall’s growing fashion and lifestyle retail portfolio. The mall, which opened in October 2026, brings together more than 450 Indian and international brands, positioning itself as a major retail destination in Rajasthan.

With its arrival in Jaipur, Hunkemöller adds another international lingerie brand to the city’s retail landscape, expanding consumer access to its European-designed intimate apparel and lifestyle collections.