Apparel Group, a leading global fashion and lifestyle retail conglomerate, has expanded its retail footprint in India by bringing Victoria’s Secret to Ahmedabad for the first time with a brand-new store at Nexus Ahmedabad One Mall. Spanning 3,440 sq. ft., Apparel Group’s latest launch introduces the Victoria’s Secret signature retail experience, offering a comprehensive range of lingerie, fashion, fragrance, and beauty products.

At the forefront of the Ahmedabad debut is the iconic Very Sexy collection, anchoring the store's offer with bold silhouettes, intricate details, and glamorous designs across both fine fragrance and intimate apparel.

Celebrating the festive season, the store features festive-themed window displays and specialized visual merchandising, blending global runway glamour with local festive charm. The extensive lingerie assortment features the brand’s most recognized lines, including Very Sexy, Body by Victoria, Dream Angels, and The T-Shirt across bras, panties, sleepwear, and loungewear. Complementing the apparel is Victoria’s Secret Beauty, featuring fine fragrances, body mists, and skin care, highlighted by flagship scent franchises such as Very Sexy and Bombshell.

Commenting on the launch,  Tushar Ved, President, Apparel Group India, said, “Introducing Victoria’s Secret to Ahmedabad ahead of the festive season underscores Apparel Group’s commitment to expanding global luxury and fashion access in key Indian markets. Ahmedabad’s dynamic consumer base presents an incredible growth opportunity for our brand portfolio, and this store reflects our vision of building strong, immersive retail experiences where global brands seamlessly integrate into local lifestyle aspirations”. 

The Ahmedabad debut marks another milestone in Apparel Group’s continued expansion of Victoria’s Secret across India, taking the brand into a new market while creating a dedicated destination for its lingerie, fashion, fragrance and beauty offering. With its first store in the city, Victoria’s Secret arrives in Ahmedabad at the intersection of two major moments: the latest expression of its global fashion story and the festive energy of Diwali.