Helios Luxe, the premium luxury watch retail format from Titan Company, has commenced operations at DB City Mall in Bhopal, adding to the mall’s premium watch retail portfolio and expanding the brand’s presence in the city.

The opening was announced by the mall management through a LinkedIn post, which described the launch as another addition to DB City Mall’s retail offering. The new store features a curated selection of premium and luxury timepieces from brands including Versace, Seiko, Auguste Reymond, Nebula and Raga, among others.

Helios Luxe is a specialised retail format under Helios, which is part of Titan Company, a Tata Group enterprise. Unlike its broader multi-brand watch retail format, Helios Luxe focuses on a more curated portfolio of prestigious watch brands, bringing together international watchmaking labels and premium timepieces for customers seeking distinctive designs and craftsmanship.

The brand's portfolio includes international watchmakers across different segments. Among them, Auguste Reymond is an independent Swiss watchmaking company with a heritage spanning more than a century. Its India entry was facilitated through an exclusive partnership with Helios Luxe, bringing a collection of handcrafted, hand-assembled and individually numbered mechanical watches to Indian consumers.

For Titan, the opening is part of the expansion of its specialised luxury watch retail format. In its September 2026 investor presentation, the company reported that Helios Luxe had a network of 16 stores across 12 towns in India, reflecting its continued focus on expanding the premium watch retail segment.