In the world of lingerie, comfort, fit, and style play crucial roles. For decades, Indian women have been confined to limited options, often faced with vanilla and one-size-fits-all innerwear. However, one brand decided to challenge this norm and transform the way women perceive and experience intimate wear. Clovia, a trusted name in the industry, has come a long way from its humble beginnings and is now making waves in the global fashion market.

Clovia's journey began under the watchful eyes of Reliance Retail, a powerhouse in the Indian retail sector. With the backing of such an influential brand, Clovia has flourished and expanded its horizons. Today, it proudly announces its presence in one of Udaipur's hippest shopping destinations, Urban Square. This grand move further solidifies Clovia's position as a frontrunner, catering to urban millennial Indian women seeking premium innerwear.

Clovia's swift rise to success is not limited to just one corner of the world. It has become a prominent part of a global fund with operations spanning continents. This global reach enables the brand to stay ahead of the curve, drawing inspiration from diverse cultures and fashion trends worldwide. With a finger on the pulse of the international market, Clovia ensures it brings the latest styles and innovations to its Indian clientele.

One of Clovia's standout qualities is its deep-rooted understanding of India's unique body types, preferences, and fashion sensibilities. No longer will women have to settle for ill-fitting or uncomfortable innerwear. Clovia takes the responsibility of providing solution-based premium innerwear tailored specifically for Indian women. By addressing this long-standing issue, Clovia empowers women to feel confident, comfortable, and beautiful in their own skin.

Clovia's incredible journey from Reliance Retail to becoming a global brand and now establishing its presence at Urban Square, Udaipur, is a testament to its commitment to revolutionize innerwear for urban Indian women. With a keen understanding of the Indian body, an extensive product range, and a focus on empowering women, Clovia stands at the forefront of the lingerie industry. For all the millennial Indian women seeking unparalleled comfort, fit, and style, Clovia is the trusted name that has redefined their intimate wear experience.