E-COMMERCE NATIONAL
MUMBAI, MAHARASHTRA, INDIA
By IFAB MEDIA - NEWS BUREAU - August 2, 2023 | 50 3 minutes read
Encrustd, the brainchild of fashion guru Deepa Chikarmane, has arrived on the Indian fashion scene with a promise to revolutionize style like never before. This exquisite brand combines the beauty of Indian craftsmanship with global glitz and glamour, offering meticulously designed, luxurious clothing that caters to every occasion. With its fusion of styles and commitment to craftsmanship, Encrustd celebrates individuality and empowers fashion-conscious Indian women to make bold style statements. Now exclusively available on AJIO, Encrustd is set to elevate the style quotient for all.
Experience a fashion revolution like never before with Encrustd, the brainchild of fashion guru Deepa Chikarmane, now exclusively available on AJIO. Combining the beauty of Indian craftsmanship with global glitz and glamour, Encrustd is poised to redefine the Indian fashion scene.
Encrustd offers exquisite international clothing that is meticulously designed using the finest fabrics and showcases exceptional craftsmanship. Drawing from over two decades of experience designing embellished garments for fashion houses around the world, Deepa Chikarmane brings her creative genius to India, creating a fusion of styles that will leave you mesmerized. The brand was founded in 2015 with the vision of making luxury designer clothing accessible at affordable prices.
“Encrustd is not just another fashion brand; it’s a force to be reckoned with,” said Deepa Chikarmane, Founder of Encrustd. “Our commitment to craftsmanship sets us apart, ensuring that each piece is meticulously crafted to perfection, blending the finest Indian artistry with the latest western trends. We believe in empowering individuals to embrace their unique style and make bold statements,” added Chikarmane.
Earlier this year, Encrustd unveiled its Mon Soleil Spring ’23 collection, which offers a fresh take on spring fashion with luxurious, flowy fabrics, hand-crocheted tops, and dainty floral prints. With the new season approaching, the brand is planning to launch a dazzling new vacation-inspired collection soon.
Vineeth Nair, CEO of AJIO, stated, “Encrustd embodies the modern woman – confident, elegant, and ready to take on the world with style. The brand is loved by customers for its high-quality designs and fine craftsmanship that transcends fashion. We’re excited to add Encrustd to AJIO’s exclusive brand lineup, elevating the style quotient for fashion-conscious Indian women.”
Encrustd is more than just a brand; it is a movement that celebrates individuality, confidence, and self-expression. With its exquisite creations perfected by skilled Indian artisans, from elegant dresses to chic separates, Encrustd caters to every occasion, ensuring that wearers always steal the spotlight.