NEW STORES NATIONAL
INDIA
By IFAB MEDIA - NEWS BUREAU - August 21, 2023 | 27 4 minutes read
Celebrating its storied history of innovation and sustainability, Hidesign proudly announces the inauguration of three new stores in just three weeks.
In a remarkable stride towards expanding its retail presence, Hidesign, the venerable name in sustainable leather fashion, has opened three new stores within a span of just three weeks. The brand proudly unveils its latest addresses at strategic locations across India:
But this isn't just a tale of retail expansion; it's a narrative rooted in the brand's revolutionary beginnings. Transport yourself to the year 1977, when a fresh-faced Dilip Kapur, armed with a recently acquired Ph.D. in International Affairs, returned to his homeland after years of immersion in the hippie culture of the United States. Fueled by a vision to create a harmonious utopia within the confines of Auroville, Kapur also found himself drawn to his passion: designing and crafting leather bags.
This venture, which he would eventually name Hidesign, emerged as a counter-cultural movement within the realm of fashion. The brand's initial offerings were more than just bags; they were a pure manifestation of values like freedom, equality, and skilled craftsmanship. These values set the earliest Hidesign bags apart from the European and American counterparts of their time. With a focus on natural and ecological elements, the bags carried a profound message, one that resonated with the spirit of an era marked by the pursuit of liberty.
As the bags hit the shelves of counter-culture stores in San Francisco, London, and Melbourne, they triggered a sensation. An underground reputation for being radically different was rapidly established, and Hidesign became a symbol of rebellion against the conventional. A rebel brand was born, challenging established norms and leaving an indelible mark on the fashion landscape.
Today, Hidesign stands tall as a global leader, with its products widely accepted in over 25 countries. The brand's commitment to sustainable and innovative leather fashion has remained unwavering throughout its journey, mirroring the values that were embedded in its very first creations. As Hidesign expands its footprint with three new store openings, it's evident that the pioneering spirit of freedom, equality, and craftsmanship is still very much alive.
The three new stores not only symbolize growth but also carry forward the legacy of a brand that once dared to be different. Hidesign's journey, from its rebellious inception to its current position as a leader in sustainable leather fashion, is a testament to the power of passion, vision, and values.
As Hidesign continues to make waves in the world of fashion and sustainability, its story remains an inspiration, reminding us that a single individual's dream, fueled by purpose and innovation, can create ripples that stretch across continents and generations.