MUJI, the iconic Japanese brand synonymous with 'no-brand quality products,' inaugurated its expansive flagship store at Jio World Plaza in Mumbai's Bandra Kurla Complex on November 1, 2023. Under its enduring partnership with Reliance Brands Limited (RBL), the 12,000 sq. ft establishment marks MUJI's most extensive retail outlet in India to date.

Located at the bustling heart of the city, the Bandra Kurla Complex serves as a dynamic amalgamation of business pursuits and daily communal activities, making it an ideal locale for MUJI's new flagship store.

The concept of MUJI, derived from the Japanese expression 'Mujirushi Ryohin,' is centered around the pursuit of simplicity, premium quality, and exceptional design. At the recently launched Jio World Plaza store, patrons will discover an extensive array of household essentials, including furniture, beddings, storage solutions, and apparel—exemplifying MUJI's fundamental principles.

A notable addition to the store is the introduction of the first-ever MUJI Café in India, offering visitors a harmonious blend of minimalist lifestyle experiences with a focus on curated simplicity and quality.

The grand opening at Jio World Plaza underscores MUJI's commitment to providing a unique shopping experience, catering to the discerning preferences of Indian consumers. This move aligns with the brand's vision to make its no-brand, high-quality lifestyle products easily accessible to the Indian market.

The expansive retail outlet at Jio World Plaza not only solidifies MUJI's presence in India but also heralds a new chapter in offering premium lifestyle products and a serene shopping environment, encapsulating the brand's ethos of 'no-brand, quality, and simplicity.'