Lee, the iconic American denim and lifestyle brand, proudly announces the inauguration of its latest store at the renowned Phoenix Mall of the Millennium in Pune. This significant milestone underscores Lee's 130-year legacy of craftsmanship, purposeful design, and enduring denim fashion.

Founded in 1889 by H.D. Lee, the brand has been synonymous with inspiring confidence and style. Lee's commitment to versatile styling, superior fit, and movement-inspired innovations has created a lasting impact, resonating with generations of fashion enthusiasts.

The new Phoenix Mall store, provides a captivating space for denim enthusiasts to explore Lee's diverse collections. From timeless denim essentials to contemporary lifestyle apparel, the store encapsulates the brand's timeless appeal and dedication to delivering quality with style.

Ace Turtle, a leading omnichannel platform, played a crucial role in Lee's journey by acquiring exclusive long-term licensing rights for the brand in India in 2021. In a short span, Ace Turtle's robust omnichannel technology capabilities have revitalized Lee's business, making it a formidable force in the Indian retail market.

Lee's Phoenix Mall store promises an immersive experience for denim aficionados, blending tradition, style, and the convenience of omnichannel retail. The store features a comprehensive range of denim styles, lifestyle apparel, and accessories, inviting shoppers to explore Lee's heritage and embrace the brand's enduring legacy.

The Phoenix Mall of the Millennium, situated in the heart of Pune, warmly welcomes Lee as a valuable addition to its distinguished retail landscape. This collaboration reinforces Lee's commitment to delivering an epitome of choice with unparalleled elegance and efficiency.