TASVA, a collaborative venture between Aditya Birla Fashion and Retail Ltd (ABFRL) and renowned designer Tarun Tahiliani, has proudly opened its doors in Sector 18, Noida, Uttar Pradesh, introducing a unique blend of tradition and modernity to Indian menswear.

Named 'TASVA' to represent 'TAT' (that) and 'SVA' (me/mine), the brand aspires to redefine men's ethnic fashion by offering smart, stylish, and subtle ensembles tailored for the confident, contemporary Indian man.

Established in 2021, TASVA is the result of a visionary collaboration between ABFRL and Tarun Tahiliani, aiming to create a trusted ethnic wear brand that caters to the modern Indian man's aesthetic, providing comfortable yet stylish clothing for all occasions.

Renowned for his expertise in infusing Indian craftsmanship into tailored silhouettes, Tarun Tahiliani brings a fresh perspective to ethnic wear, challenging the conventional notion of discomfort associated with Indian attire.

TASVA's offerings present a delightful surprise for individuals seeking classy and comfortable traditional attire. The brand curates ensembles that exude glamour and style while embracing traditional silhouettes and crafts.

The brand's journey from Benares to Mumbai's Fort has expanded its horizons, providing a unique shopping experience with an extensive selection of ethnic wear opulence on a single platform, allowing customers to express their individuality.

TASVA's timeless selection includes Sherwanis, traditional Kurta-Jackets, Bundis, exquisite Indo-western outfits, and complementary accessories for festivals, parties, and special occasions. The apparel embodies vibrant heritage, featuring the latest hues, designs, and patterns to match individual style games.

Combining the expertise of the Tarun Tahiliani studio with the consumer experience knowledge of the Aditya Birla Group, TASVA brings a new perspective and youthful breeze to ethnic wear, under the inspiring leadership of Mr. Kumar Mangalam Birla.