RETAIL EXPANSION DESIGNER BRAND NATIONAL
PUNE, MAHARASHTRA, INDIA
By IFAB MEDIA - NEWS BUREAU - December 26, 2023 | 98 3 minutes read
Aarke by Ritu Kumar proudly announces the grand opening of its 104th retail store at Phoenix Marketcity Pune, marking another milestone for this iconic brand. Aarke by Ritu Kumar stands as a patron symbolizing India's vibrant contemporary cultural spirit.
In the midst of a rapidly evolving cultural landscape, the brand recognizes the diverse influences shaping the experiences of today's young women. Embracing both foreign aesthetics and India's unique identity, Aarke by Ritu Kumar emerges as a testament to this cultural convergence.
About Aarke by Ritu Kumar: Aarke by Ritu Kumar is more than a designer brand; it's a representation of young urban India. While drawing inspiration from global trends, its core identity is deeply rooted in Indian design aesthetics. The brand's sophisticated and meticulously crafted look mirrors the essence of India's reawakening individuality, making a significant impact on the global stage.
Brand Philosophy: Aarke by Ritu Kumar believes in being a symbol of the new energy surging through India. In a world flooded with external influences, the brand aims to define and celebrate India's unique identity. The LABEL team actively contributes to India's cultural impact worldwide.
Collaboration and Expression: The brand actively collaborates with talent in the arts, providing an open platform for unique expressions from today's generation. Aarke by Ritu Kumar sees these collaborations as a collaborative and individualistic process, where the design house offers a structure for artists to build and express their vision.
The opening of the 104th store at Phoenix Marketcity Pune signifies the brand's commitment to being at the forefront of India's cultural and fashion awakening. Aarke by Ritu Kumar continues to be a beacon of style, individuality, and cultural significance.