Pune witnessed the inauguration of a new chapter in lingerie shopping as Enamor, the esteemed Modenik Lifestyle brand, opened its doors at Phoenix Marketcity Pune. Established in 2001 through a joint venture with Barbara of Paris, a venerable French lingerie brand with 70 years of heritage, Enamor has been a pioneer in introducing premium fashion lingerie to the Indian market.

The brand, owned by Modenik Lifestyle Pvt. Ltd., has played a transformative role, turning lingerie from a basic necessity into an exquisite essential. The new store's launch in Pune marks a strategic move to expand Enamor's presence and provide a unique shopping experience to a wider audience.

Enamor has consistently set the bar high in the lingerie industry, offering a diverse range of high-quality and stylish options for women. The collaboration with Barbara of Paris has infused a blend of French heritage and modern design into the brand, creating a unique fusion of elegance and contemporary fashion.

Phoenix Marketcity Pune, known for its vibrant retail landscape, serves as an ideal location for Enamor to connect with its discerning clientele. The opening of the new store aligns with the brand's mission to make premium lingerie accessible while maintaining a commitment to quality and style.

Enamor's foray into Phoenix Marketcity Pune is met with anticipation, offering a delightful shopping experience for customers eager to explore the latest collections. The brand's expansion is a significant step in reaching a broader audience and empowering women with confidence and style through premium lingerie.