The collaboration featured a huge installation displaying the entire processes towards creating an ecologically sustainable value chain pertaining to handloom textile and sericulture.

The installation was a testament to the efforts of IWA and Rongali in promoting the handloom industry and improving the livelihoods of weavers across India. The display actively showcased from 20th to 23rd April 2023, which was about the entire process of creating an ecologically sustainable value chain, right from the cultivation of silk to the weaving of handloom textiles. Visitors had a unique opportunity to learn about the intricate processes involved in creating these beautiful textiles and witness the artistry of the weavers at work.

“This strategic alliance with Rongali was a significant step towards promoting the handloom industry and improving the livelihoods of our weavers,” said Saumar Sharma, Founder of Indian Weavers Alliance. “Our aim is to create an ecologically sustainable value chain that is both environmentally responsible and economically viable. The installation at Rongali is a prime example of our commitment to this vision.”

Rongali has been a leading platform for promoting the rich art and culture of Assam and the northeast region of India. The festival attracts visitors from around the world and has been instrumental in promoting the region's tourism industry. The collaboration with IWA was a testament to the festival's commitment to promoting sustainable practices and supporting local industries.

Saumar further adds, “Indian Weavers Alliance (IWA) in partnership with Rongali brought into play a classy form of heritage art to create mesmerizing handcrafted products, interlacing weavers and you. Together we also intend to take this initiative on both National and International level to enhance, enrich and empower youth to adopt this heritage art of spinning and weaving as a primary source of income.”

The strategic alliance between Indian Weavers Alliance and Rongali festival was a significant step towards promoting the handloom industry and improving the livelihoods of weavers in India. The installation showcased the entire process of creating an ecologically sustainable value chain which is a testament and commitment to sustainable practices and supporting local industries. As the festival came to a close, visitors were left with a deeper appreciation for the beauty and artistry of handloom textiles and the efforts being made to promote a more sustainable future for the industry.