PARTNERSHIP GLOBAL
By IFAB MEDIA - NEWS BUREAU - July 23, 2024 | 71 2 minutes read
Fenty Beauty by Rihanna is thrilled to announce its official partnership with the 2024 Paris Olympics, marking a significant milestone for the renowned beauty brand. Rihanna shared the exciting news on Instagram, expressing her pride in Fenty Beauty’s new role as a premium partner for both the Olympic and Paralympic Games.
In a groundbreaking initiative, Fenty Beauty will provide makeup kits to the volunteers responsible for awarding medals during the games. These volunteers, who will be crucial to the event's success, will receive personalized Fenty Beauty kits and makeup tutorials designed to achieve a "designated look" for the prestigious occasion.
The makeup kits will feature a curated selection of Fenty Beauty products, including the Eaze Drop’Lit All-Over Glow Enhancer, Eaze Drop Blurring Skin Tint, Gloss Bomb Universal Lip Luminizer, and Invisimatte Instant Setting and Blotting Powder. This comprehensive range is intended to ensure that every volunteer looks and feels their best.
Additionally, Fenty Beauty makeup artists will be on-site to assist each volunteer in finding their perfect foundation shade, ensuring a flawless and cohesive appearance across all participants. A total of 600 volunteers, aged 18 to 21, will benefit from this exclusive partnership.
This collaboration marks Fenty Beauty’s first major partnership of its kind, joining a distinguished roster of beauty brands associated with the 2024 Olympic Games. Other notable partners include Procter & Gamble, Olay, Milani, K18, and Glossier, each contributing to the glamour and excitement surrounding the event.