Timex Group India Ltd (TGIL), part of the iconic American watchmaker celebrating 170 years, announced its FY25 Q1 results. The quarter witnessed continued strategic marketing investments to increase brand visibility across consumer touchpoints through marketing initiatives, online and offline partnerships, and retail expansion. 

Q1 FY24-25 Channel Performance

• The biggest channel, traditional trade, grew by 10% vs the previous year’s same quarter.
• TGIL widened its already vast distribution network with the addition of 107 points of sale across the country, taking the total retail footprint to over 5500 stores.
• Consistent expansion in retail continued in the quarter with addition of 8 exclusive stores across Timex World and Just Watches.

Q1 FY24-25 Brand Performance

• Luxury brand Versace, one of the marquee names in the TGIL portfolio, witnessed a phenomenal growth of 93% vs the previous year’s same quarter.
• Fashion brands Guess and Gc witnessed a considerable growth of 16% and 23% respectively in the quarter over same period previous year.
• The international luxury brand Philipp Plein, part of licensed brand portfolio, saw expansion both online & offline, and reported substantial growth in the quarter.

Commenting on the quarter’s performance Deepak Chhabra, Managing Director of Timex India said, “Our strategic partnerships, targeted campaigns, and expanded retail presence have helped us grow and reinforced our brands’ positioning in the premium segment. The category is witnessing premiumization and higher engagement. With 16 brands in the portfolio, we are well-placed to capitalize on this trend. Our focus remains on expanding the retail presence of our brands across the country, with a diverse product portfolio and robust strategic marketing roadmap to ensure sustainable business growth.”

Marketing was a key focus this quarter with high investments and various initiatives for consumer outreach. The brand saw success with India’s largest sports tournament - the Indian Premier League (IPL) last year, and joined this season as ‘the official timekeeper of the Kings’ with Punjab Kings. The campaign garnered a reach of 428 million for the brand. The quarter also saw the continuation of the global campaign of Waste More Time with brand Ambassador Ananya Panday.

With continuous efforts to build brand affinity and promote product awareness, Timex Group India Ltd. organized a series of events across brands for all stakeholders. The Guess and Gc events showcased the Summer Spring Collection to key media and influencers. Various launch events across the country amplified the company’s retail expansion to consumers. 

Timex Group India Ltd. continued to strengthen its premiumization journey with introduction of limited-edition watches for Indian consumers in collaboration with renowned global brands and designers like- Jacquie Aiche, Ghostly, Seconde Seconde, and James Brand. These launches are in line with the brand’s commitment to bringing quality watchmaking, craftsmanship & exclusivity to Indian consumers.