Highlander, the direct-to-consumer fashion brand owned by Bengaluru-based Brand Studio Lifestyle, has inaugurated its first flagship store in Kalavad, Rajkot. This new store represents a significant expansion for Highlander, marking its continued growth in the Indian retail market.

The opening of this flagship store is a key milestone in Brand Studio Lifestyle’s strategy, which also includes plans to open an additional 100 retail stores across India this fiscal year. The company, which is aiming for a net revenue of Rs 1,600 crore—up from Rs 1,300 crore last year—operates a diverse portfolio of brands including Tokyo Talkies, Vishudh, Ketch, and Locomotive.

The new Highlander flagship store in Kalavad will showcase the brand’s trendy and affordable fashion offerings, reflecting its commitment to style and quality. This launch is part of a broader strategy to enhance the retail footprint of Brand Studio Lifestyle, which is adopting an omnichannel approach to integrate online and offline shopping experiences.

Highlander’s Kalavad store will offer a wide range of fashionable clothing and accessories, providing customers with an exceptional shopping experience. The opening underscores Brand Studio Lifestyle’s focus on expanding its retail network and delivering contemporary fashion through both physical and digital channels.