After making history as the first Indian designer brand to open at the prestigious Dubai Mall last year, House of Anita Dongre has achieved another significant milestone with the launch of its second store in Dubai, located at City Centre Mirdif. This expansion underscores the brand’s vision of bringing handcrafted Indian luxury and sustainable fashion to a global audience.

Marking its debut within the Majid Al Futtaim (MAF) retail portfolio, the new store beautifully encapsulates the brand ethos by merging elegance, sustainability, and a celebration of Indian craftsmanship. The interiors reflect a masterful fusion of tradition and modernity, embodying Anita Dongre's philosophy of creating not just retail outlets but immersive experiential spaces where fashion meets storytelling.

Yash Dongre, Director & Chief Operating Officer of House of Anita Dongre, shared the news on LinkedIn, expressing his excitement about the latest addition to their retail journey. He emphasized the importance of bringing India’s rich heritage to global platforms, stating, “This milestone reflects our commitment to expanding the presence of Indian handcrafted luxury and sustainable fashion internationally. The new store is a harmonious blend of the designer’s vision and sustainable practices, offering customers an engaging shopping experience that celebrates the beauty of Indian craftsmanship.”

The store at City Centre Mirdif offers an extensive range of the brand’s signature collections, including bridal couture, prêt-à-porter, and accessories, ensuring that Dubai’s discerning shoppers have access to the finest in Indian luxury fashion.

House of Anita Dongre has long been at the forefront of sustainable and inclusive fashion. The brand’s commitment to empowering artisans and promoting eco-conscious practices resonates with global audiences, making it a leader in the contemporary fashion space.

This latest opening reinforces the brand’s growing footprint in the Middle East and aligns with its mission to redefine how Indian fashion is perceived globally, setting benchmarks for luxury, heritage, and sustainability.

House of Anita Dongre continues to bridge the gap between traditional Indian craftsmanship and modern sensibilities, offering a global audience the best of both worlds through its expanding retail network.