Glamzy, a beauty omnichannel platform, has officially launched in the south of India, with a vision to redefine beauty and wellness accessibility across the country. By combining an online platform with an expanding network of offline stores, Glamzy is set out to bring financially inclusive and convenient beauty retail to tier 2 & tier 3 cities.

Glamzy aims to address the challenges faced by middle-income women in non-metro regions who often struggle to access high-quality beauty and wellness products. By focusing on underserved areas.

Currently, Glamzy operates four stores in Mysuru, with plans to launch an immersive experience store soon. Its omnichannel platform, accessible through the web & Glamzy app, offers free and rapid 15 - minute delivery across Karnataka and Tamil Nadu (excluding Bangalore and Chennai). This strategic focus ensures that non-metro consumers can access everything from skincare to cosmetics, delivered right to their doorstep.

Co-Founders Rahul Aggarwal and Hariher Balasubramanian bring their hands-on experience of building BuyEazzy, a beauty e-commerce platform to strengthen the foundation of Glamzy. “Our vision is to establish 10 Glamzy stores across non-metro cities by the end of 2025. This expansion is a step toward making quality beauty products accessible to a wider audience, and we are thrilled to bring this vision to life” said Rahul Aggarwal, Co-Founder, Glamzy.

Hariher Balasubramanian, Co-Founder, Glamzy further echoed the sentiment stating “The overwhelming response we’ve received in Mysuru has been inspiring. We aim to replicate that success across other cities, creating a one-stop destination for both traditional beauty essentials and the latest trends”

The platform offers a diverse range of products across categories like skincare, haircare, color cosmetics, fragrances, personal care, and men’s grooming, catering to all budgets and preferences. Glamzy’s curated selection includes everything from affordable essentials to luxury indulgences, making it a one-stop destination for beauty enthusiasts.

With plans to expand its footprint nationwide, Glamzy is leveraging the try & buy appeal of physical stores alongside the speed, accessibility & convenience of its online platform.

As Glamzy continues to grow, its mission remains steadfast: to make beauty and wellness accessible, inclusive, and empowering for everyone.