The Cotton Textiles Export Promotion Council (TEXPROCIL) successfully conducted the Masterclass on Kasturi Cotton during Bharat Tex 2025, bringing together key stakeholders from across the cotton value chain.

The session commenced with an insightful speech by Shri Sunil Patwari, Immediate Past Chairman, TEXPROCIL, who elaborated on the Kasturi Cotton Bharat program, highlighting its objectives and methodology. His address set the stage for deeper discussions on the importance of branding Indian cotton.

Dr. Pradeep Mandhyan, Former Principal Scientist, ICAR-CIRCOT and CEO Cotton Association of India, then delivered an in-depth presentation on the significance of branding and its long-term benefits for the Indian cotton industry. He emphasized the positive financial impact of Kasturi Cotton on the entire cotton value chain, urging stakeholders to embrace the initiative and capitalize on its potential.

Both speakers captivated the audience with their insights, generating a lively and engaging discussion on the future of Kasturi Cotton Bharat.

The session successfully reinforced the importance of branding, sustainability, and policy support for Kasturi Cotton, ensuring a stronger global positioning for Indian cotton.

About Kasturi Cotton:

Kasturi Cotton Bharat has been the new face of Indian Cotton over the past one year. As readers would be aware, it is a joint initiative of the Textile Ministry, Government of India, The Cotton Corporation of India, Textiles Export Promotion Council (TEXPROCIL), and various textile trade bodies. Its mission is to elevate Indian cotton globally among the world’s best cotton. Cotton bearing the Kasturi mark reflect superior cotton that is traceable and sustainable