Sverve is reshaping the luxury prêt marketplace in India with a highly curated approach to fashion. Launched on May 27, 2022, by Gayatri Reddy Bhatia and Shikha Kajaria, the idea took shape over a lunch conversation where two fashion enthusiasts recognized a gap in the market for high-quality, homegrown western wear. Their vision was to create a marketplace that combines exclusivity with accessibility, bringing together the best of Indian and South Asian designers while offering competitive pricing and express delivery.

The brand debuted with none other than Pernia Qureshi, India’s luxury e-commerce pioneer, championing "luxe for less", making designer fashion more accessible to the modern Indian woman. In 2024, Sonaal Munjal came on board as a partner, amplifying Sverve’s presence and leading its successive phase of growth. Meanwhile, Garima Kochhar, Creative Director, ensures that the brand's overall mission, curation and aesthetic sets us apart in a crowded market right from its inception.

Sverve began with just 10 designers, but today, it proudly represents 170. Unlike mass-market platforms, Sverve is highly selective in its curation, ensuring every piece aligns with its signature aesthetic. Quality over quantity is the ethos, so when customers browse, they know they’re only seeing the finest.

Beyond design, Sverve advocates inclusivity, offering diverse sizes and styles that cater to an expansive spectrum of modern women, from professionals to socialites, fashion aficionados, and luxury shoppers. Whether it’s a power-dressing co-ord set, an effortlessly chic dress, or an elegant statement shirt, Sverve delivers a wardrobe that transitions seamlessly across occasions.

Sverve is also known for its exclusive partnerships, including the first-ever prêt collection by Jayanti Reddy, which is available only on the platform. While details remain under wraps, the upcoming Spring/Summer edit vows fresh collections and potential exclusive brand launches, setting new bars for contemporary luxury fashion in India.

While Sverve operates as a marketplace, sustainability is incorporated into its DNA. The brand prioritizes eco-friendly packaging with biodegradable and recyclable materials. It also proudly features sustainable labels like Origani, Khara Kapas, Ahmev, and MATI, to name a few guaranteeing that style and responsibility go hand in hand.

Sverve goes beyond selling fashion; it curates experiences. Personal styling is a crux offering, with in-house experts providing customized wardrobe recommendations based on each client’s preferences, lifestyle, and body type. It’s a service that mirrors international luxury norms, ensuring that every Sverve client invests in pieces that feel personal, timeless, and right for them.

The brand competes with global fast-fashion giants like Zara and Massimo Dutti, but with an essential difference: exclusivity. In a world where mass-market brands mean running into someone in the same outfit, Sverve offers one-of-a-kind, carefully curated fashion that sets you apart.

Shikha Kajaria, Co-Founder, sums up Sverve’s philosophy, "In an already cluttered market, brands today need more than just a store - they need experiences that keep customers coming back. That’s where we come in. We understand the challenges MBO's face online, from User-centricity to fostering a culture of innovation to commerce, Sverve exists to turn those challenges into opportunities.”

Garima Kochhar, Creative Director, adds, "Our vision is to build an online community that’s consciously transitioning from inclusive fashion to exclusive style, further led by a curated, personalised shopping experience which ensures the customer’s money is spent right, for the money which will be spent anyways."