Spykar, the country's go-to clothing brand for the young and restless, has launched a new store at Phoenix Palladium in Mumbai. Located at Lower Parel in Mumbai, Palladium Mall, an epitome of luxury fashion destination. The new store is housed in luxurious 2000 square feet space with ample area for circulation and movement for comfortable browsing experience for it’s customers.

With the opening of the new store, Spykar also marked 3+ decades of their existence. To mark the occasion, the brand held a celebration with a 1992-themed sale, offering all jeans in the store for the price of Rs. 1992 - the year Spykar was founded.

Spykar has created an artistic installation which propagates its prowess in the field of creating exciting and eclectic fashion denims. The installation showcases a denim style lab of yesteryears when denims were mainly worn by working class and miners. It takes the viewers back in time to early days of denim evolution.

The launch event was a huge success, with industry friends, well-wishers, and top influencers joining Sanjay Vakharia CEO Spykar Lifestyles Private Ltd. The event showcased Spykar's latest collection, which features an eclectic mix of denim, casual wear, and accessories that cater to young, fashion-conscious customers.

"We are thrilled to open our newest store in one of Mumbai's most popular destinations for shopping and fashion," said Vakharia. "The store is a testament of Spykar’s plan of expanding its retail footprint across all important geographies and bringing the latest in fashion and design to our customers. We are especially proud that we were able to celebrate our founding year with our customers, who have been an integral part of our journey."

With the launch of the new store, Spykar announced a campaign ‘Mumbai City, Spykar City.’ The brand chose a 360-degree campaign focusing on - digital ads, social media, influencer marketing, hoardings, as well as radio to create buzz about the new store launch. It would not be an exaggeration to say that Mumbai has come alive and is excited about the flagship store at one of the biggest malls in India. Speaking on this, Vivek Shah the marketing head, stated, "We have carefully designed our marketing strategy based on our expansion, fashion outlook, user aspirations and clothing collection.”

Spykar's new store at Phoenix Palladium is its latest addition to a rapidly expanding chain of retail stores across India.