Levi’s, the iconic denim and lifestyle brand, today announced the opening of its new ICON store at Palladium Mall, Mumbai. Situated in the South Bombay locality, one of the city’s premium luxury shopping destinations, this new store is designed to elevate the shopping experience for all denim enthusiasts and Mumbai’s fashion-forward consumers. The store opening is in line with the brand’s DTC strategy with a commitment to grow across key markets.

At the heart of the store, spread across 5197 sq. Ft, is an expansive, fashion-forward women’s section, reflecting Levi’s commitment to winning with women and offering a versatile, head-to-toe denim wardrobe. From statement silhouettes like flared, straight, and loose-fit jeans to contemporary essentials such as corset-inspired tops, cropped styles, and elevated layering pieces, the collection is designed for the modern woman who effortlessly blends style and individuality. For men, the store presents a curated selection of advanced stretch denim, relaxed fits, cargo pants, and refined casualwear, ensuring versatility and comfort.

The Levi’s Palladium Mall ICON store features a indigo ombre façade on the outside, and is laden with indigo ceilings, walls, and ombre pillars on the inside. The interiors echo Levi’s deep-rooted connection to denim lifestyle. Designed for discerning consumers, the store delivers an elevated shopping experience with an exclusive Tailor Shop for bespoke alterations, custom embroidery, and distressing, reinforcing Levi’s® premium craftsmanship. A spacious lounge area enhances the luxury atmosphere, allowing visitors to unwind and engage at their own pace. Set within Palladium Mall’s prestigious retail landscape, this new Levi’s ICON store embodies the brand’s vision of premium retail, where craftsmanship, innovation, and effortless denim style converge.

Commenting on this new space, Hiren Gor, General Manager, South Asia at Levi Strauss & Co., said, “As we continue to strengthen our presence in India in line with our DTC strategy, Mumbai remains a key market for us. Palladium Mall, known for its premium luxury retail mix, and fashion-forward consumers, provides the perfect setting for our latest Levi’s Icon store. This space is designed to offer more than just great denim—it’s an immersive experience that blends craftsmanship, personalization, and our signature head-to-toe styling. With dedicated sections for men and women, an expanded range of contemporary fits, and the exclusive Tailor Shop, we’re creating a destination that reflects the evolving expectations of today’s consumers while reinforcing Levi’s® position as a leader in denim lifestyle fashion.”

Mumbai has long been a pioneer in fashion, shaping trends and influencing consumer preferences across the country. This new destination exemplifies Levi’s commitment to craftsmanship, contemporary style, and an elevated denim lifestyle, set within one of the country’s most fashion-forward retail landscapes.