Bombay Shaving Company, India’s leading new-age shaving brand, today announced the launch of its most purpose-driven initiative yet — a nationwide campaign for shaving with clear conscious. The newest innovation, Eco Sensi 3 — Their First Eco-Friendly razor that’s Made in India — was launched during Bombay Shaving Company’s highly anticipated 18-hour store on April 18, a monthly feature held on the 18th of every month at 1800 hours for a duration of 18 hours, exclusively on the website of Bombay Shaving Company.

To drive home the message, Bombay Shaving Company has released a compelling short film titled “Where Do All the Razors Go?”, featuring Founder & CEO Shantanu Deshpande. The film highlights the environmental impact of using disposable razors and encourages consumers to reflect on the long-term consequences of everyday habits. He urges the new generation to make cleaner and more mindful choices for themselves and the planet. 

Watch the film here: https://www.youtube.com/watch?v=C_UiskKSJzs

“The shaving category has long needed a rethink — not just in terms of performance, but in the impact, it leaves behind,” said Deepak Gupta, Co-Founder & COO, Bombay Shaving Company. Today’s consumers expect more — they want products built with purpose. Eco Sensi 3 is our answer: a razor that performs brilliantly, respects the planet, and is proudly made in India. It reflects our long-term vision to lead grooming into a more intentional, sustainable future. At Bombay Shaving Company, we’re committed to creating products that are Sensi on Skin and Sensi on the Planet”

More than a product launch, this campaign marks a cultural shift representing a growing tribe of India’s young Gen Z and millennial consumers choosing to lead with intent — making cleaner choices for their skin and their surroundings.

At the heart of this movement is a simple idea: shaving can care for both you and the planet. There are two kinds of stubbles: one on your face, and one in our fields and landfills. This Earth Day, India shaves both. With Eco Sensi 3, Bombay Shaving Company introduces a razor handle that’s made in India, from coconut shell and rice husk — blending high performance with low environmental impact. The #IndiaShavesItsStubble campaign signals a shift toward a SENSIer future: Sensitive on skin, Sensible for the planet.

Introducing Eco Sensi 3: Performance with Purpose

Eco Sensi 3 is India’s first sustainable razor manufactured locally — a significant step in making conscious shaving accessible to millions. Designed for durability, comfort, and environmental responsibility, the razor is a part of the brand’s larger commitment to reduce plastic waste and champion sustainable innovation in the hair removal space. It is a 3-blade sustainable razor designed to offer a premium grooming experience with a lower environmental footprint. 

Key product highlights include:

• A reusable 100% Eco-friendly handle made coconut shell and rice husk
• A changeable 3-blade razor cartridge for a smooth, comfortable shave
• The Launch pack contains Razor Handle with two premium cartridges.