Brand Studio Lifestyle has announced the opening of its 27th Highlander x Tokyo Talkies store at M5 Mall in Electronic City, Bengaluru. This launch marks a significant step in the company's aggressive offline expansion strategy, aimed at enhancing customer engagement and accessibility.

The new store offers a curated selection of men's and women's fashion, reflecting the brands' commitment to providing contemporary styles for the Gen Z demographic. Highlander, known for its rugged elegance and effortless style, caters to the modern man with a range of apparel that includes shirts, jeans, and cargo pants. Tokyo Talkies, on the other hand, targets young women with a vibrant collection of western wear, launching over 600 new styles monthly to keep up with fast-changing fashion trends. 

The store's launch witnessed exceptional customer conversion and engagement, underscoring Brand Studio Lifestyle's dedication to customer satisfaction. The company's strategic retail plan includes both stand-alone stores and joint Highlander x Tokyo Talkies outlets, with combined stores typically spanning 4,000 to 5,000 sq. ft.

Brand Studio Lifestyle, established in 2015, operates six fashion brands, including Highlander, Tokyo Talkies, Vishudh, Ketch, Locomotive, and Hoop. The company has served over three million customers through its D2C website and app, getketch.com, and ships 1.5 to 2 million pieces monthly across more than 20,000 pin codes. 

The opening of the M5 Mall store aligns with Brand Studio Lifestyle's plan to open 100 stores by the end of the fiscal year, aiming to balance its online and offline revenue streams. The company anticipates that offline sales will contribute 40% of its overall revenue by the end of this fiscal year.