Kalpraag, a distinguished name in Indian men’s ethnic fashion, proudly announces the launch of its newest flagship store in Banjara Hills, Hyderabad. The store opened its doors to patrons at 11:00 a.m. on June 7, 2025.

With its roots firmly grounded in Indian tradition, Kalpraag has built a reputation for its fresh, modern yet deeply cultural take on classic ethnic wear. The brand is celebrated for creating garments that honour India’s sartorial heritage while embracing the sensibilities of today’s style-conscious man. Hyderabad, known for its rich history and vibrant fashion culture, presents the ideal setting for Kalpraag’s newest retail presence.

Renowned for its contemporary interpretations of traditional Indian attire, Kalpraag continued its expansion by bringing its curated collection to one of India’s most style-conscious cities. The new store showcases a refined selection of menswear, including extraordinary kurtas, glamorous kurta bundis, impeccably tailored jodhpuris and opulent sherwanis — each piece crafted to embody the timeless elegance and cultural richness that define the Kalpraag ethos.

This expansion underscores Kalpraag’s vision of making premium ethnic fashion more accessible to discerning customers in key urban centres. By establishing a presence in Hyderabad, the brand hopes to connect more closely with a growing audience that appreciates the value of tradition presented with a modern edge.

“Hyderabad has always embraced culture and craftsmanship, and we’re excited to bring Kalpraag’s signature ethnic styles to the city,” said Mayank Jain, founder of Kalpraag. He further added, “This store reflects our commitment to delivering quality, unique designs and a memorable shopping experience to our customers.” 

With its arrival in Banjara Hills, Kalpraag is set to become a go-to destination for men seeking refined, expressive and authentically Indian fashion. The launch signals the brand’s confidence in the city’s dynamic market and its continued efforts to shape the future of ethnic menswear in India.

Kalpraag invites connoisseurs of fine ethnic fashion to experience the brand's latest offerings and immerse themselves in a sartorial journey that is both rooted in tradition and tailored for the present.