BOSS has unveiled its latest masculine scent, Bottled Beyond, alongside the launch of the new “BOSS Recognize BOSS” campaign, announced via the company’s official LinkedIn channel. This campaign features a trio of global icons—actor Bradley Cooper, music sensation Maluma, and football star Vinicius Junior—who collectively embody ambition, authenticity, and mutual inspiration.

Bottled Beyond, the brand’s first premium ginger-leather Eau de Parfum, recently debuted in a 360-degree rollout. The fragrance’s layered structure—spicy ginger opening into rich leather and underpinned by woody base notes—marks a bold evolution in BOSS’s signature scent house. 

Maluma described the scent as deeply personal, evoking memories of his Colombian ranch and father’s morning rituals, even mentioning he wears it to bed for comfort. The “Recognize BOSS” campaign emphasizes brotherhood and shared vision, targeting a modern, aspirational audience across film, music, and sports.

BOSS Bottled Beyond is now available in 50 ml, 100 ml, and 150 ml formats, along with complementary grooming products including a pen spray and refill options.