British fashion and lifestyle brand NEXT has announced the opening of its newest Exclusive Brand Outlet (EBO) at Lakeshore Mall, Hyderabad, marking its second store in India. The development signals the brand’s growing confidence in the Indian market and its commitment to expanding a premium, contemporary retail presence across key cities.

The announcement was shared on LinkedIn by a company official, highlighting the brand’s continued focus on delivering effortless British style, modern elegance, and a refined in-store experience tailored to Indian consumers. The Hyderabad store reflects NEXT’s global retail standards, combining clean aesthetics, intuitive layouts, and thoughtfully curated collections.

Designed as a seamless omnichannel destination, the store has been developed using insights drawn from digital platforms and online consumer behaviour, enabling the brand to better understand evolving preferences and shopping patterns. By leveraging internet-led research, data-driven planning, and global design benchmarks, NEXT has ensured that the new outlet aligns with both international brand values and local market expectations.

Every aspect of the store—from concept and design to execution—has been carefully crafted through close collaboration between multiple internal and partner teams. The result is a premium retail environment that enhances customer engagement while offering a smooth and elevated shopping journey.

With this launch, NEXT continues to build momentum in India, strengthening its offline presence while complementing its digital-first approach. The brand reiterated its plans to expand further, bringing its signature blend of timeless, contemporary fashion to more Indian cities in the coming years.