Manyavar & Mohey, India’s leading celebration wear brands, have inaugurated a new store on Rajpur Road, Dehradun, marking a significant step in strengthening their retail presence in Uttarakhand. The opening was officially announced on LinkedIn by the company’s representative, celebrating the expansion in one of North India’s culturally vibrant cities.

Founded in 1999 by Ravi Modi, Manyavar has grown from a modest family enterprise into a fashion powerhouse that redefines Indian ethnic and celebration wear. With its roots in elegant menswear that includes sherwanis, bandhgalas, kurta-jackets, and indo-western outfits, the brand has built an enduring legacy in traditional fashion across India and beyond. Mohey, introduced by the company in 2016, extends this legacy to women’s celebration wear, offering exquisite lehengas, sarees, gowns, and fusion silhouettes that resonate with today’s contemporary tastes while honouring Indian tradition. Manyavar Mohey’s collections also include festive and fusion wear for younger customers, making it a one-stop destination for family celebrations.

The new store, located near the President Hotel on Rajpur Road, represents the brand’s commitment to bringing premium celebration fashion to discerning customers in Uttarakhand. With expert fashion advisors and a curated selection of traditional and modern designs, the store aims to cater to a diverse range of occasions — from weddings and festivals to formal celebrations.

Manyavar & Mohey’s expansion in Dehradun contributes to their wider retail footprint that spans over 200+ cities in India and multiple international markets. The brands are recognized for blending timeless craftsmanship with contemporary style sensibilities, attracting millions of customers who seek both quality and cultural elegance in fashion.

As the celebration wear market continues to grow, the Dehradun store is expected to serve as an important hub for customers in Uttarakhand, offering them an immersive experience of India’s most trusted ethnic wear brands.