Senco Gold & Diamonds, one of India’s largest gold and diamond jewellery retail chains, has opened its 86th franchise store in, Kandi, Murshidabad, further strengthening its presence in its home state of West Bengal.

Spread across 2,400 sq. ft. designed to create a warm and inviting ambience for customers, the new store, located at Kandi Bus Stand, offers customers an elevated and immersive gold, diamond, platinum and silver jewellery shopping experience.

“We are delighted to expand our presence in West Bengal with our new store in Kandi. People here have always enjoyed a deep cultural connection with precious jewellery, and we are proud to bring them Senco Gold & Diamonds’ legacy of trust, fine craftsmanship, and design innovation. Residents of Murshidabad will now get a first-hand experience of Senco’s distinctive blend of traditional artistry and modern aesthetics,” said Joita Sen, Director, Senco Gold & Diamonds.

From lightweight daily wear jewellery, contemporary as well as intricately handcrafted traditional designs, festive favourites, statement bridal creations as well as jewellery for men, the store showcases a range of the brand’s signature collections, reflecting Senco’s legacy of purity and design excellence. 

“Senco Gold & Diamonds has always been known as a brand that prioritises credibility, quality and consumer trust. We are honoured to have this franchise partnership with them and display their variety of designs while showcasing the craftsmanship of their karigars at our store,” said Md. Zakir Hussain, Franchise Partner.

Senco Gold & Diamonds continues to expand its pan-India presence with around 200 stores nationwide, including 86 franchise stores as well as two showrooms in Dubai, reinforcing its position as a trusted jewellery brand across geographies.