Nykaa, India’s leading beauty and lifestyle company, announces the arrival of medicube, a brand that has redefined results-led skincare globally. Celebrated for its clinically proven formulations, medicube has set new standards in innovation while creating some of the most talked-about, viral skincare heroes across markets. Through a strategic partnership with APR Corporation, medicube now makes its much-awaited omnichannel debut on Nykaa and is now available across the platform and select retail stores.

Driven by a results-first philosophy, medicube combines dermatologist-tested formulations with advanced skincare technology, delivering targeted solutions for real skin concerns from pores and pigmentation to elasticity, hydration, and glow. Its high-performance formulas and dramatic before-and-after results have earned it a loyal global following, with multiple ranges consistently going viral and selling out across platforms.

Nykaa continues to lead the charge in curating the most sought-after Korean innovations with the launch of medicube. Over the last decade, Nykaa has shaped India’s K-beauty revolution, building the country’s largest and most thoughtfully curated Korean beauty ecosystem across skincare, derma-cosmetics, and haircare. Through its dedicated Korean Beauty Store online and an expansive network of 280+ retail stores pan-India, Nykaa has cemented its position as the exclusive launchpad for breakthrough disruptors. The arrival of medicube strengthens a category Nykaa has already scaled and mainstreamed, further expanding access to globally trending, performance-driven Korean beauty for Indian consumers across markets.

Debuting with its most in-demand ranges - Zero, PDRN, Collagen and Deep Vita C—medicube introduces a comprehensive, results-focused routine designed to address multiple skin concerns while elevating overall skin health and radiance.

Shop the bestsellers now-

Collagen Night Wrapping Mask: The internet’s favourite overnight treatment, this easy-peel sleeping mask wraps the skin in a firming, glow-boosting layer. Infused with Collagen Extract, Niacinamide, and Ceramide NP, it works overnight to improve elasticity, deeply moisturise, and reveal plump, luminous skin by morning.

Collagen Niacinamide Jelly Cream: A bouncy, lightweight gel-cream that hydrates, firms, and boosts glow in one step. Powered by soluble and hydrolyzed collagen, it delivers long-lasting moisture while improving skin elasticity and smoothness.

PDRN Pink Collagen Gel Mask: One of the brand’s most viral products globally, this glow-enhancing mask is enriched with Salmon PDRN, Hydrolyzed Collagen, and Niacinamide to visibly brighten, balance skin tone, and restore radiance.

PDRN Pink Peptide Serum: A high-performance treatment formulated with Salmon PDRN and a 5-type peptide complex, designed to improve elasticity, refine uneven skin tone, and support skin regeneration for a firmer, clearer complexion.

Zero Blackhead Deep Cleansing Oil: A brand favourite, the 3-in-1 pore-clearing cleansing oil with 90% plant-based oils that melts away makeup, sunscreen, and impurities while targeting blackheads and excess sebum without stripping the skin.

PDRN Hydrating Gel Cleanser: A refreshing daily cleanser that removes excess sebum and impurities while helping improve overall skin tone and texture for a brighter, more balanced complexion.

PDRN Pink Niacinamide Milky Toner: A multi-layer hydration for plump, dewy skin with a soft pink glow, while helping strengthen the skin barrier even for acne-prone skin. Its lightweight, milky texture absorbs instantly without any stickiness, leaving the complexion smooth, calm, and radiant.