Pepe Jeans India Limited has announced the appointment of Rajesh Kumar as Director – Design, marking a significant addition to the brand’s leadership team.

A seasoned design professional and alumnus of NIFT Kolkata, Rajesh brings over 24 years of distinguished experience in building and scaling iconic fashion and lifestyle brands. His expertise spans multi-category brand development, strategic design leadership, and driving creative teams toward impactful business outcomes.

Throughout his career, Rajesh has demonstrated a remarkable ability to translate creative vision into measurable business growth. He played a pivotal role in launching and expanding U.S. POLO ASSN into one of India’s most successful multi-category brands, covering apparel, denim, kidswear, innerwear, and footwear. Additionally, he has led strategic redefinitions of global brands such as DOCKERS and LEE with Ace Turtle for the Indian market, and spearheaded the D2D (Design to Delivery) Model at ZETWERK, reinforcing brand relevance through modern design, consumer insights, and storytelling.

In his new role at Pepe Jeans India, Rajesh will be responsible for leading the design vision and execution, nurturing a culture of creativity, and supporting the brand’s growth trajectory.

The announcement, made on the official Pepe Jeans India LinkedIn page, extends a warm welcome to Rajesh, highlighting the fresh perspectives and leadership he is expected to bring to the brand.

Pepe Jeans India looks forward to leveraging his experience to further strengthen the brand’s design excellence and market presence.