Skincare brand ClayCo has raised ₹34.59 crore in its Series A funding round, led by Twenty-Nine Capital Partners Ventures, with participation from ICMG Global Ventures II. The fresh capital will be used to accelerate product innovation, expand into adjacent categories, and strengthen working capital as the brand sharpens its positioning within India’s rapidly evolving premium beauty segment.

ClayCo’s growth trajectory has stood out in an increasingly competitive market, supported by a tightly curated product portfolio and a strong emphasis on formulation-led differentiation. With SKUs priced between ₹600 and ₹1,300, the brand has steadily built a loyal consumer base that seeks high-efficacy, globally benchmarked skincare solutions developed within India.

Going forward, the company plans to deploy the newly raised capital across three key strategic pillars. These include expanding its existing skincare portfolio, entering new categories such as body care and hair care, and strengthening brand visibility across direct-to-consumer (D2C) channels and online marketplaces.

A portion of the investment will also be directed towards enhancing the brand’s supply chain and inventory capabilities, enabling it to meet growing consumer demand more efficiently while supporting its next phase of growth.