Suryakumar Yadav has signed with Skechers as part of its cricket roster, marking the brand’s continued push in the sport.

The India T20 captain will wear Skechers cricket footwear and feature in marketing campaigns for its performance range.

Speaking on the association, TEAM INDIA’S T20 WORLD CUP CAPTAIN, SURYAKUMAR YADAV said: “At the highest level of cricket, comfort plays a critical role in helping you stay focused and consistent. Skechers’ approach to combining comfort with performance truly stands out, and that’s what made the brand a natural fit for me. Whether it’s match day or training, their footwear supports the demands of the game, and I’m excited to be part of the Skechers family.”

Rahul Vira, CEO of Skechers South Asia, said: “Suryakumar Yadav embodies the spirit of modern Indian cricket – dynamic, resilient, and fearless. After captaining Team India with confidence and clarity to victory at the World Cup this year, he brings the same energy and intent that defines Skechers’ approach to performance and innovation. His journey, driven by movement, adaptability, and self-belief, aligns strongly with our roster of elite players like Jasprit Bumrah, as well as our ongoing association as Official Kit Sponsor for the Mumbai Indians. These partnerships illustrate our commitment to cricket by creating footwear that enables every athlete to perform at their best.”

Yadav joins Skechers’ existing cricket roster in India, which includes Jasprit Bumrah, Mohammed Siraj, Ishan Kishan, and Yastika Bhatia. The brand is also associated with Sunil Chhetri in football.