Reebok has inspired, connected and created great products for athletes and consumers across the world for generations. The brand is deeply rooted in professional sports, sneaker culture and performance apparel and will continue to deliver on its mission of providing every consumer with the opportunity, products and motivation to achieve and exceed their potential.

"We are pleased to partner with Lucyd to pioneer Reebok's smart eyewear offering," said Steve Robaire, EVP – Reebok International at Authentic. "Reebok is known for delivering innovation across all of its product categories. Through Lucyd's Bluetooth technology, we reinforce the brand's standards in this emerging category." 

"Few names are as renowned as Reebok in the athletic marketplace," says Harrison Gross, CEO of Innovative Eyewear, Inc. "Our forthcoming Reebok smart eyewear collection, powered by Lucyd, will continue Reebok's legacy of bold and beautiful craftsmanship coupled with innovation and will align perfectly with today's active lifestyles. We believe sport enthusiasts are seeking designer eyewear that both protects their vision and allows them to remain connected to their digital lives in an open-ear, handsfree format. There are four major segments of the eyewear market: ready-to-wear sunglasses, prescription eyeglasses, safety glasses and sport glasses and our company aims to upgrade all of these categories with our cutting-edge smart features. Our partnership with Authentic for Reebok represents a significant step towards revolutionizing the sport eyewear segment with the convenient access to info and audio content and freedom from reliance on phone screens made possible by our Bluetooth frame technologies."

The initial Reebok smart eyewear collection is expected to launch early in 2024 with styles for men and women.