NEW STORE FLAGSHIP DESIGNER NATIONAL
AHMEDABAD, GUJARAT, INDIA
By IFAB MEDIA - NEWS BUREAU - June 26, 2023 | 46 2 minutes read
Anita Dongre, one of India's most celebrated fashion designers, has opened her first flagship store in Ahmedabad, Gujarat. Spread across a massive 4000 sqft, the store will feature menswear and womenswear, including bridal wear, ready-to-wear, and jewellery.
Adorned with beautiful Pichhwai walls, hand-painted by Rajasthan's master artisans, the store will house the brand’s large craft offerings of Gota Patti, Bandhini, Picchhwai, Banarasi weaves, and more. The store is a haven of Indian fashion and art, featuring intricately woven rugs on onyx floors, delicate chandeliers and wide jharokha that rest beside regal lehengas, and sherwanis. When seen together, the vibrant burst of colours pays homage to Gujarat, whose SEWA craftswomen are integral to many of the brand's designs.
For years, Anita Dongre has worked with the women artisans of SEWA, and Ahmedabad is like a second home. It is an honour to launch a flagship store in a city that is bursting with appreciation for art, culture, and technological progress. The store brings together architectural elements from Gujarat and Rajasthan, making it a unique blend of the two cultures.
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One interesting addition to the store is the lehengas that feature pockets. It's a small detail, but it adds functionality to Indian attire that typically lacks pockets. Visitors to the store will be able to browse and select from Anita Dongre's latest collections while enjoying a unique shopping experience that's both culturally rich and fashion-forward.
Anita Dongre's new flagship store in Ahmedabad is a perfect mix of Indian fashion, art, and culture. With so much to offer, the store is a must-visit for anyone who appreciates Indian fashion and craftsmanship.