TRENDBOOK 2023-2024 HORIZONS 24/7 AUTUMN/WINTER TRENDS COLORS DESIGNS MATERIALS STYLES HOME TEXTILES HOME DÉCOR HOME FURNITURE HOUSEWARE GIFTS FESTIVE SEASONS VIRTUAL POP SOCIALIZING ELEGANCE CRAFTS AND SENSITIVITY DIGITAL WORLD VIRTUAL NATIONAL
MUMBAI, MAHARASHTRA, INDIA
By IFAB MEDIA - NEWS BUREAU - July 14, 2023 | 278 13 minutes read
HGH India, a prominent platform for the home and lifestyle industry, has released its highly anticipated Trendbook for the year 2023-2024. Titled "Horizons 24/7," this comprehensive guide showcases the upcoming Autumn/Winter trends for the Indian market, offering valuable insights into colors, designs, materials, and styles. The Trendbook focuses on catering to the festive seasons, including Diwali, and covers various home categories, such as textiles, décor, furniture, houseware, and gifts. With four distinct sub-groups—Virtual Pop, Socializing Elegance, My Hands Down Favourite!, and Crafts and Sensitivity—the Trendbook reflects the evolving preferences and influences on Indian consumers, ranging from digital advancements to sustainability and craftsmanship. Manufacturers, brands, retailers, and professionals in the industry will find this Trendbook an invaluable resource for curating their collections and staying ahead of consumer demands in the upcoming retail season.
KEY POINTS
HGH India- TRENDBOOK 2023-2024
HGH India 2023 brings “Horizons 24/7” Trends for Autumn/Winter 2023-24. This trend book contains comprehensive directions on colours, designs, materials and styles that together bring you the go-to guide for your new collections for Autumn/Winter 2023-24 season.
This trend book deciphers the home fashion trends for the Indian market for the upcoming Diwali and festive seasons. These trends are applicable across all home categories- home textiles, home décor, home furniture, houseware & gifts, and are divided into four sub-groups- 1. Virtual Pop 2. Socializing Elegance 3. My Hands Down Favourite! and 4. Crafts and Sensitivity.
As India is conferred the G-20 Presidency and is hosting its international summit, the country is bustling with a lot more international influences on the lifestyle of its people. With the economy still maintaining a GDP growth of over 6% and its youthful, enterprising population with high aspirations creating more and more start-ups; Indian consumers with rising incomes are becoming more discerning- asking for higher quality and better designed, branded products.
Indian consumers are embracing new technology and contemporary style trends in their homes. They are constantly reinventing their homes for themselves and their guests. This Trend book reflects the influence of such recent social, lifestyle and technological advancements on the Indian home products market in Autumn/Winter 2023-24. Manufacturers, brands, retailers and professionals will find this trend book a useful reference to put together their home product collections and merchandising, in line with the expected trends in consumer preferences in the upcoming retail season.
HORIZONS 24/7
RELIABILITY AND RESILIENCE
We have learned to take responsibility not only for ourselves: as consumers, we are open to a universal future, we want to make our own world a better place with radical happiness and playfulness. So, our wishes and demands spin around hopeful designs and uplifting aesthetics! New horizons can be discovered at all times.
We have been going through difficult times; disrooted from our social context and sometimes from our homely environment, working by home office in distant cities! Imagine yourself away from home and not entirely inserted in a world of colleagues and friends. However, everybody has been inventive, creating ‘group to group’ zooms: much safer than going online all alone. The challenging task is to make new friends and beautiful sightseeing through online means. Internet and virtual realities are a great way of travelling from home: inspiring tasks to go for!
Our houses are open for guests again and we enjoy more than ever spending festive moments with friends or family in custom-made and beautifully designed interiors! In 2023, elegance and down-to-earth ethnic styles are both clearly as modern and timeless as ever. Sophistication can be sensed in practical cutting-edge gadgets and layouts, but as well in beautifully handcrafted high-end products – which are increasingly rewarded with well-deserved recognition in recent years.
On our way towards the new normal and in the years to come, we have understood that losing our time with interim solutions or fast-fashion product choices are no sustainable aims. Let’s go for what we really like and for what we can say ‘yes’ to … straightforward! Hence, the products we choose will be of quality and sustainable and resilient against boredom and wearing out, suited with a reliable timelessness we won’t get tired of.
Virtual Pop
The digital world has begun to blur the physical continuously. Computer-systems and avatars guide us on a journey through the unknown, presenting other ways of life, updating us with newest developments, and keeping us interested and happy! Our universe is being invaded by metaverse: digital spaces enhanced by virtual realities, and ongoing 3D-spaces that socialise with people. Web3 is the new generation of Worldwide Web, based on blockchains, a decentralised network aiming seriously for an internet of values and yearning for such striking systems as a decentralised economy! Generation Z is one with these trends, looking forward to creating a better World. This magnificent journey is leading us into a world of science which we come to understand in our own way, having lots of fun!
Digital means are everywhere, dominating colours and aesthetics, moving images and playful lighting. Strong colours create intense and powerful contrasts. At home, our journey towards endless possibilities is translated into smart designs. The infinite rapport of patterns, a classic in oriental art, stands for the endlessness of the universe. Now, it is back! Stylish, modernised, updated, rejuvenated, intensifying wallpapers, textiles, and floor designs.
Fashionable modular lamp designs create customised lighting options by adding up light leaves in hundreds of creative shapes. Sustainable LED systems provide drama or romance through changing colours – controlled by apps or remotes.
The love for striking colours is reflected in everyday life products in bold playful patterns. Despite the craving for gadgets and excitement, we always keep in mind to take care of nature, preferring certificated materials like sustainable textiles or recycled plastic.
Socializing Elegance
Lately, we purchased a load of kitchen supplies and started creative cooking – trying out new recipes and following cooking shows on TV or YouTube. Now, the time has come to present our new culinary and technical know-how to dear guests and family! App-controlled cooking instruments, pots and gadgets are much beyond utensils for preparing easy-going meals: they are socialising and lots of fun!
Today, at any second step, we are facing cultural, environmental and identity issues. They encourage us to care for others or focus on our own well-being. Taking care is something that has become a necessity at a time when we are all seeking a soothed meaning in our lives. Good products provide solutions for the environment and safeguard expertise. Meaningful interiors bring joy to our hearts and to our beloved family and guests: creating a calm and intimate atmosphere with wood-brown and golden-grain colours. We receive our guests in an elegant atmosphere with a hint of luxury through high-end leather products with soft and comfortable upholstery laid with lovely textured fabrics in modern geometric patterns. At night, we love to sleep healthy and comfortably on modern mattresses and comfortable beds. We require sustainable manufacturing quality and modern shapes for furniture as well as exclusive wall decor. Distinct retro-fashioned furniture pieces set accents!
Smart living sets every home apart with new lighting and LED-technologies as efficient light systems have been developed. Artfully designed and lighted objects, hanging lamps, sideboards, or floor lamps, all shed cosy light to a homy atmosphere.
My Hands Down Favourite! For a long time, we have been yearning for closeness with relatives and friends, for the feeling of security in our everyday life. Warm and sensual colours reflect that longing, touch our soul, encourage us to slow down and enjoy peaceful moments. They help nourish our hope for a good future and encourage positive action. The palette ranges are soft, intimate, and mild, reminding of ecological and naturally dyed fabrics. Beautiful sun blinds allow for friendly softened light. Coral, however, provides new energies! Brown stands for the down-to-earth feeling.
Nature and natural patterns provide an intimate connection with our senses, and harmony with our inner self and the people around us. Interior textiles and home furniture may as well embody emotions: they invite us to cosy and soft haptic experiences. Soothing beiges of pure cotton and wooden furniture are a good basis for homy designs, too. Prints and motives come along with relaxed understatement, creating the feeling of an impressionistic picture; imitating nature by their shape without taking over the rooms violently – while the good vibes appear through charming colours. Delicate prints and plain colours combined in matt tones spread harmony and a peaceful natural feeling.
Our everyday cooking utilities and tabletop decor are all loveable. Just to spoil ourselves a little: let’s choose a favourite item, also for a quick meal! These apparently small things make us smile, creating calming niches of hominess, even if we are in a hurry. Our everyday joy may also be enhanced by room perfumes and scented candles. Flowers and plants provide refreshment for the body and soul!
Crafts and Sensitivity
Surrounding ourselves with authentic and sustainable real products is healing! Each piece has its own story: the work of hands and hearts. Loving nature, exploring and preserving the World, we like to have meaningful things around us, because our journey always ends at home. Our approach to design is human-centred, it is sensitive.
At home, new ways of feel-good realities and virtual ambience are surrounding us: If we don’t have a window, we hang or stick a window picture to the wall. If we don’t have a view, we just get a fascinating virtual one: window blinds connected to sophisticated beamers offer incredible sights of mountains, seashores or just beautifully wind-caressed plains. Skylines of dream places are projected into the living space, creating joyful moments or relaxing impressions for meditation at home. There is also a virtual-reality space where users can interact with a computer-generated environment and with family and friends.
We understand profoundly the significance of peaceful moments for our overall well-being. Natural materials and colours get us grounded, creating an atmosphere full of beauty and warmth, showing wooden furniture in all its natural colours. Pleasing ethnical designs on heavy textures evoke cosiness, along with glazed ceramics and pottery in interesting naturally manufactured shapes and surfaces. Basketry also comes in many natural colour variations.
Softly matted turquoise and orange accents fall in as memories of loveable moments in nature, living in perfect harmony with beige and brown tones. Sky-blues, forest-greens and earthy reds are the basis for well-designed comfortably grounded ambiences.