ASICS GEL-KAYANO 30 RUNNING SHOE ADAPTIVE TECHNOLOGY STABILITY COMFORT DESIGN PHILOSOPHY 4D GUIDANCE SYSTEM PUREGEL TECHNOLOGY FF BLAST PLUS ECO SUSTAINABILITY CO2e EMISSIONS INNOVATION FOOTWEAR SPORTS PERFORMANCE NATIONAL
INDIA
By IFAB MEDIA - NEWS BUREAU - August 3, 2023 | 175 11 minutes read
ASICS India introduces the revolutionary GEL-KAYANO 30 running shoe, featuring adaptive technology that provides exceptional stability and unprecedented comfort for runners. This landmark 30th iteration of the iconic GEL-KAYANO series reflects ASICS' commitment to innovation and sustainability, delivering a shoe that reimagines the level of comfort achievable in a stability shoe.
ASICS India today launched the new GEL-KAYANO 30 running shoe, featuring brand new adaptive technology to provide runners with exceptional stability and unprecedented comfort for the full duration of a run – from first stride, until last. The landmark 30th iteration of the iconic GEL-KAYANO series is the result of ASICS Design Philosophy. This unique approach embodies ASICS’ long-standing commitment to rigorous user testing, biomechanical science, sustainability and decades of continuous innovation to create products that feel best for both body and mind.
GEL-KAYANO 30 reimagines the level of comfort that can be achieved in a stability shoe through the inclusion of new 4D GUIDANCE SYSTEM technology that supports runners by adapting to pronation changes over the course of a run caused by fatigue. Instead of bracing the feet to restrict movement, the 4D GUIDANCE SYSTEMTM features an integrated design that works with movement of the body to continue providing optimum stability and enhanced comfort when a runner needs it most. GEL-KAYANO 30 has also been specially developed to deliver softer landings thanks to its new PureGEL technology, providing increased shock absorption and smoother transitions for the runner. In addition, the shoe features improved comfort and speed through a combination of lightweight FF BLAST PLUS ECO cushioning, and an increased 4mm in stack height.
The result of all these advancements is a shoe so comfortable it barely feels like a stability shoe at all. In a test conducted by ASICS Institute of Sport Science in Kobe the GEL-KAYANO 30 delivers significant improvements in comfort to its predecessor. Testers also experienced that the shoe was even more comfortable after long runs than when they first put them on.
Rajat Khurana, Managing Director, ASICS India and South Asia, said, "We, at ASICS, have tirelessly pursued our unshakable belief in design and delivering exceptional products. The journey to create GEL-KAYANO 30, with reliable stability and elevated comfort, has been a labor of passion. Thrilled with the results, we anticipate the positive impact it'll bring to runners. The GEL-KAYANO series has been a favorite among runners seeking superior performance. We take immense pride in this landmark development where advanced stability, comfort, and reduced weight converge, surpassing all expectations. We are positive runners will highly benefit from all the new design and find stability in their runs like never before."
The new GEL-KAYANO 30 will be widely available in many markets to buy instore and online at asics.com/in starting in July 2023 with an RRP of 15,999/-. Runners when considering the product will benefit for the first time from ASICS labeling the shoe with its total amount of CO2e emissions emitted across its lifecycle, enabling consumers to make an informed purchase decision when it comes to the shoe's environmental impact.
ABOUT THE ASICS GEL-KAYANO 30
Q: What is the GEL-KAYANO 30?
The GEL-KAYANO 30 is the landmark 30th iteration of the iconic GEL-KAYANO ASICS series. Featuring innovative adaptive technology, the shoe will provide runners with exceptional stability and unprecedented comfort for the full duration of a run – from first stride, until last.
Q: What is the inspiration behind GEL-KAYANO 30?
The GEL-KAYANO 30 shoe celebrates 30 years of technology milestones that have revolutionized running for millions of runners. This shoe transforms the traditionally rigid running experience of stability shoes by making the cushioning experience lighter and softer, providing such outstanding comfort it barely feels like a stability shoe at all.
Q: What is the design story behind the GEL-KAYANO 30?
GEL-KAYANO 30 is the result of ASICS’ meticulous and thorough DESIGN PHILOSOPHY. This unique approach embodies ASICS’ long-standing commitment to rigorous user testing, biomechanical science, sustainability and decades of continuous innovations to create products that feel best for both body and mind.
Q: What is the key design feature of the ASICS GEL-KAYANO?
Thanks to ASICS DESIGN PHILOSOPHY, the shoe reimagines stability through the inclusion of new 4D GUIDANCE SYSTEM technology that supports runners by adapting to pronation changes over the course of a run caused by fatigue.
Q: What was the insight that inspired this new feature?
Runners are more prone to injury when they start getting tired, which is when overpronation becomes more pronounced. By working with the ASICS Institute of Sport Science, our ambition was to re-envision the stability traits of GEL-KAYANO to kick in when runners become fatigued.
Q: How does 4D GUIDANCE SYSTEM technology work?
Instead of bracing the feet to restrict movement, the 4D GUIDANCE SYSTEM features an integrated design that works with movement of the body to continue providing optimum stability and comfort when a runner needs it most.
Q: What are some other features of the GEL-KAYANO 30?
GEL-KAYANO 30 has also been specially developed to deliver softer landings thanks to its new PureGEL technology, providing enhanced shock absorption and smoother transitions for the runner. This revolutionary improvement in the shoe’s comfort means it barely feels like a stability shoe at all.
In addition, the shoe features improved comfort and speed through a combination of lightweight FF BLAST™ PLUS ECO cushioning, and an increased 4mm(3.5mm) in stack height.
Q: What impact have all these advancements had in real terms?
The result of all these advancements is a shoe that delivers high level comfort while maintaining the signature stability. Unusually, the shoe scored even higher when runners were fatigued according to ASICS Institute of Sport S to ASICS Institute of Sport Science research which took place in March 2023.
Q: How sustainable is GEL-KAYANO 30?
The GEL-KAYANO emits 10.7kg of CO2e across its lifecycle. This is 14% lower than industry average*
*Assessed using consistent methodology across ASICS’ carbon footprint methodology and the most comprehensive reporting available for industry average running shoes, conducted by MIT (report).
Q: How else is GEL-KAYANO 30 continuing the shoe’s sustainability legacy?
GEL-KAYANO has always been at the forefront of ASICS’ sustainability journey, with GEL-KAYANO 17 being the prototype of its ‘Lifecycle CO2e emission” research with MIT back in 2012.
GEL-KAYANO 30 now sees this legacy continued. It will be the first ever to label the total amount of CO2e emissions emitted across its lifecycle – an evolution of the original research carried out with MIT - to take another step forward in sustainability.
Q: What is next for the ASICS GEL-KAYANO range?
Over the past 30 years, the GEL-KAYANO series has continually been a source of technology milestones that have revolutionized running for millions of runners. We’re excited to see what the future holds for this iconic series.