In a world where fashion often adheres to predefined norms and expectations, NoBiY emerges as a beacon of individuality and inclusivity. The brand's name itself, a fusion of 'non-binary,' reflects its core philosophy of embracing gender neutrality and challenging societal judgments. In an exclusive interview with NoBiY's Founder and CEO, Anupam Singh, we delve into the brand's inspiration, its unique approach to fashion, and its ambitious plans for the future. Join us on this journey through the world of NoBiY, where fashion is not just a trend but a statement of self-expression and acceptance.

Anupam Singh, Founder and CEO, Neometa

• Can you tell us about the inspiration behind the creation of and what led you to launch a fashion brand that's fluid and non-judgmental?

The name 'NoBiY' is derived from 'non-binary,' emphasizing gender neutrality and inclusivity. The brand draws inspiration from the world of sci-fi and fantasy, reflecting the battle between good and evil. NoBiY encourages individuals to express themselves proudly through fashion.

• Can you share insights into NoBiY's  retail planning?

We plan to open 20 brand outlets by 2025. Our 1st brand outlet is scheduled to open in Bengaluru by October - November 2023 and we plan to provide 500 points of sale over the next 5 years.

• NoBiY is known for its unique and non-conventional approach to fashion. Can you describe some of the standout products in your current portfolio that embody the brand's philosophy?

NoBiY   has been set with an idea of telling a story about inclusivity, progressiveness and gender neutrality. All these stories will be followed by a series of adventures by NoBiY. When we talk about products, each will have a story about NoBiY  or its adventure. We wanted to offer best in segment fashion garments with unique designs, like we have a range of sweatshirt or T-Shirts with 360 Degree prints or will have HIGH IQ dying, which keeps the garment color intact even after multiple washes.

• As you look ahead, what are some new products or categories you plan to introduce to the NoBiY collection in the near future?

Apart from existing fashion categories of top wear, bottoms, outerwear and Denims, we will have wearable, accessories, footwear as brand extension and all these items will be collectible over the time because of its unique designs and will cater to Generation meta.

• The fashion industry can be competitive. Could you provide some insights into NoBiY's turnover and growth percentage since its inception?

This Brand is set up with a singular intention to tell the story of NoBiY as a personality and I believe that turnover or growth are all outcomes of the effort we put in conveying our story. To put things straight we have just begun our journey and the feedback from industry veterans or our audience are very positive and I believe that soon we will start seeing good results from our consumers also.

In a world where inclusivity and diversity are highly valued, how does NoBiY incorporate these principles into its brand and products?

Our belief is simple: Be your truth. We don't seek to dictate trends; we aim to create idiosyncratic trends. Our mission is to establish a fluid and non-judgmental brand with no boundaries, independent of social norms. At the core of NoBiY, we value the individual.

• Sustainability is a growing concern in the fashion industry. How does NoBiY approach sustainability and responsible fashion practices?

Neometa and its brands are committed to achieving a plastic-free operation by 2028. We are developing an internal sustainability program aimed at recycling products into alternative materials without exacerbating environmental damage by consuming additional resources.

Can you share any memorable customer stories or feedback that highlight the impact NoBiY has had on your target audience, bridging the gap between Generations X and Z?

I personally believe that the gap has already started diminishing since the last few years and there is a rise of a new segment who represent both called as Generation Meta ( Gen M) – anyone who is multiverse explorer and transcends ages will represent Gen M.

• What strategies have been instrumental in NoBiY's growth and success, especially in connecting with your unique target audience?

At NoBiY we are connecting the fashion needs of the current generation, who want to express their individuality by means of storytelling. We are also able to connect with audiences at multiple levels, whether the fans of Marvel or DC  or anime or Gamer or any new age explorer. We have something for everyone and most importantly we are inclusive, progressive and Gender neutral at same time.

• Looking forward, what is your vision for the future of NoBiY, both in terms of brand expansion and making a lasting impact in the fashion industry?

Neometa plans to open 500 POS for NoBiY in the next 5 years. The brand is set to redefine the fashion landscape by offering a unique blend of style and inclusivity. The brand is actively seeking expansion opportunities in cities that embrace diversity and individuality.

As we conclude this exclusive conversation with Anupam Singh, Founder & CEO of NoBiY, we are left with a profound appreciation for a brand that goes beyond fashion. NoBiY's commitment to inclusivity, sustainability, and individuality sets it apart in a world often bound by conventions. The brand's journey, still in its early stages, holds great promise as it seeks to bridge generational gaps and redefine fashion for a new era. With a unique blend of style, storytelling, and a vision that transcends boundaries, NoBiY is poised to make a lasting impact on the fashion industry, one that celebrates the truth of each individual and embraces the beauty of diversity. As we eagerly await the brand's future endeavors, we are reminded of its guiding mantra, "Be the truth you were meant to be," and the exciting possibilities it holds for fashion enthusiasts of all ages and backgrounds.