Giordano, the global leader celebrated for its commitment to quality, simplicity, and affordable fashion, has revealed bold strategies for expanding its retail footprint in the Indian market. Currently, boasting 50 points of sale across 23 cities and 13 states, a feat achieved over the last 18 months amid challenges posed by the Covid pandemic, Giordano India is poised to double its reach. The expansion will target metro areas, Tier 2, and Tier 3 markets, strategically positioning the brand to tap into India's burgeoning casual wear market. This development marks a pivotal milestone in Giordano India’s growth journey since its inception in the Indian market in 2019.

The strategic expansion aligns seamlessly with the anticipated $4.5 trillion growth in India's retail market by the end of the decade, driven by rising disposable income and a growing affinity for global brands, especially in Tier 2 and 3 markets. Giordano aims to capitalize on these trends by emphasizing the popular casual wear segment.

Recognizing the pivotal role of malls and shopping centers, contributing 12% to the market and 1.2% to the nation's GDP, Giordano plans to leverage innovative distribution channels like Direct-to-Consumer (D2C), Outlet Malls, and collaborations with Regional Multi-Brand Outlets. The objective is a multifold increase in points of sale by the end of 2026.

Integral to this expansion are key growth drivers, including the scheduled launch of “Giordano Women,” a women's casual wear line, “Giordano Junior,” a dedicated kids wear segment, and an expanded accessories category by Q2 of 2024. This comprehensive strategy underscores Giordano's commitment to providing a dynamic and diverse shopping experience in the evolving Indian retail landscape.

Photo: From L to R Tarun Advani (Business Head with Brandzstorm India Marketing Pvt Ltd for Giordano), Ishwar Chugani (CEO, and Managing Director of Giordano Middle East), Mark Alan Loynd (Head of Overseas Market Development at Giordano International Limited), Ujjval Saraf (Founder and Director at Brandzstorm marketing private limited.

Ishwar Chugani, CEO and Managing Director of Giordano Middle East, expressed confidence in the expansion strategy, stating, "India has consistently stood out as a beacon of opportunity for us. With a significant young population, the country boasts an unparalleled demographic advantage. I am confident that the decision to significantly expand our points of sale and penetrate deeper into burgeoning sub-markets will strategically position us for success in this key global geography."

Commenting on this significant milestone, Ujjval Saraf, Founder and Director at Brandzstorm India Marketing Pvt Ltd, declared, “Giordano's achievement of 50 points of sale in India reflects the brand's resonance and notable growth within the Indian consumer market. This is just the beginning; we are relentlessly pursuing a significant increase in points of sales. We are confident that Giordano will become a household name in India in the next few years, providing customers with quality, affordable fashion." He further added, "Currently, with 50 points of sale, Giordano has clocked a revenue of 20 Crore and aims to double this number for 2024, reaching a 100 Crore turnover in the next 3 years."

In tandem with its offline expansion, Giordano is set to enhance its online presence through platforms like Myntra and Ajio, heralding a new era for the brand in India. This strategic initiative aims to establish a comprehensive reach to consumers, seamlessly connecting with them both online and offline, and cementing the brand's commitment to adapting and thriving in the evolving retail landscape.

With a longstanding strong base in Asia and the Middle East, spanning over 40 years and stores in more than 30 countries across Asia Pacific, The Middle East, Australia, and Africa, Giordano is poised for continued success in India.