In a momentous achievement, Ethnix by Raymond, the esteemed ethnic wear brand, proudly inaugurated its 100th store, marking a significant milestone in its journey. Strengthening its footprint, the brand has now established itself in 67 cities across India, showcasing a deep commitment to promoting the country's diverse cultural heritage through its exquisite ethnic wear.

Bidyut Bhanjedeo, Chief Business Officer at Ethnix by Raymond, expressed immense pride in reaching this noteworthy milestone. He underscored the brand's steadfast dedication to honoring India's rich cultural tapestry, stating, "As much as this milestone makes us proud, it also reaffirms our firm commitment to honor India’s rich cultural heritage through exquisite ethnic wear. As we continue to set new benchmarks, our vision extends to opening more stores nationwide. Come be a part of our inspiring journey. Together, let's weave a story where tradition meets sophistication, one celebration at a time."

The journey to the 100th store symbolizes Ethnix by Raymond's dedication to providing customers nationwide with a diverse range of traditional and contemporary ethnic wear. By seamlessly blending tradition with modernity, the brand invites customers to explore a rich array of offerings that encapsulate the essence of Indian culture and style.

This remarkable accomplishment serves as a testament to Ethnix by Raymond's enduring popularity and its profound connection with customers seeking high-quality, culturally enriched attire. As the brand continues its expansion, it remains committed to crafting a narrative where tradition and sophistication coalesce seamlessly, elevating every celebration with its distinctive and elegant ethnic wear. The 100th store was ceremoniously opened at the Oberoi Mall, Goregaon, Mumbai.