In an exclusive conversation with Subrata Siddhanta, CEO of Apparel and Retail at Reid & Taylor, Gurbir Singh Gulati, Editor-in-Chief of IFAB Media (infashionbusiness.com), delves into the brand’s remarkable resurgence, ambitious innovations, and steadfast commitment to sustainability. With over 25% month-on-month like-for-like growth since October, Reid & Taylor is solidifying its position as a leader in Indian menswear while staying true to its heritage of exceptional craftsmanship and style.

Consistent Growth and Strategic Expansion Reid & Taylor has been on a growth trajectory, registering consistent like-for-like sales increases of over 25% each month. Siddhanta attributes this success to a focused and consumer-driven strategy.

“Our growth has been fueled by a sharp, customer-centric approach to product design and marketing. Whether through our exclusive brand outlets, e-commerce platforms like www.reidandtaylor.in, or Myntra, we’ve been able to engage meaningfully with consumers. A carefully curated product catalogue, aligned with modern preferences, has been pivotal in driving strong traction across channels,” Siddhanta shared.

Denim and Franchise Expansion Looking ahead, February 2025 will see the launch of Reid & Taylor’s first-ever denim range, a bold step in diversifying its product offerings.

“Denim is an exciting addition that embodies both style and practicality. It marks a significant step in diversifying our offerings while staying true to our ethos of quality and design,” Siddhanta said.

The brand currently operates 9 Exclusive Brand Outlets (EBOs) and is present in 4 Shoppers Stop stores. Expansion efforts include franchise partnerships in Andhra Pradesh, Telangana, Punjab, Haryana, and Delhi. Additionally, the brand plans to expand its reach by listing on leading e-commerce marketplaces by the end of this month, enhancing its omni-channel presence.

Bollywood Connection: Vicky Kaushal as Brand Ambassador In a bid to connect with younger audiences, Reid & Taylor has collaborated with Bollywood superstar Vicky Kaushal as its brand ambassador.

“Vicky Kaushal perfectly embodies the values of Reid & Taylor—confidence, sophistication, and versatility. His widespread appeal among millennials and Gen Z audiences makes him the ideal ambassador to bridge the gap between our legacy and modern sensibilities,” Siddhanta explained.

Pic: Team Reid & Taylor, with brand ambassador Bollywood superstar Vicky Kaushal, presents 'MAN ON A MISSION'

Sustainability at the Core Reid & Taylor is deeply committed to sustainability, making it a cornerstone of its operations. From using sustainable fibers to adopting eco-friendly production practices, the brand is reducing its environmental footprint while delivering high-quality, durable products.

“Sustainability is at the heart of what we do. Our customers expect more than just quality—they value responsibility. By prioritizing sustainable practices, we’re building a future that reflects our commitment to both excellence and the environment,” Siddhanta emphasized.

Innovation as the Driving Force With a product portfolio that includes shirts, polos, suits, trousers, chinos, and accessories, Reid & Taylor strikes a perfect balance between heritage craftsmanship and modern design.

“Our mission is to remain timeless while embracing innovation. Every product we create is a testament to our ability to adapt to contemporary trends while staying rooted in our legacy. This blend of tradition and forward-thinking design is what defines Reid & Taylor,” Siddhanta stated.

Looking Ahead As the conversation concluded, Siddhanta expressed optimism for Reid & Taylor’s future.

“Reid & Taylor is not just growing; it’s evolving. With new product lines, strategic collaborations, and a commitment to sustainability, we’re shaping a future that’s as bright as our legacy.”

Under Siddhanta’s leadership and with its unwavering focus on innovation and customer satisfaction, Reid & Taylor is carving a bold path forward, blending its storied past with a dynamic vision for the future.