BOOK REVIEW LUXURY NATIONAL
NEW DELHI, INDIA
By IFAB MEDIA - NEWS BUREAU - May 26, 2023 | 132 5 minutes read
As someone who has observed the Indian Luxury Market evolve over the years, I can confidently say that the book ‘The Incredible Indian Luxury Bazaar’ is a one-stop-shop for those who wish to learn about this mystical yet unavoidable market. Authored by Abhay Gupta, this book takes you on a journey through the past hundred years of the Indian luxury market's evolution, starting from the traditional Maharaja era to the present-day luxury lifestyle that Indians are slowly but surely adapting.
The book is a treasure trove of information, anecdotes, facts, and figures that make it a non-stop read. It covers the journey of key international and Indian brands operating in this space, their complexities, the challenges they face and provide solutions, and projections for the future. The author's research-based success model provides readers with valuable insights and a cheat sheet to make a wonderful career in this space.
The book offers valuable insights into the Indian Luxury Market that just cannot be ignored by any brand at any level of positioning. It informs us about the finest details of this market and depicts why it’s essential to know about it. The book is a testimony to the fact that the Indian Luxury Market is growing and thriving, opening doors of opportunities for both locals and international players.
In conclusion, ‘The Incredible Indian Luxury Bazaar’ is an old book,released in July 2020, but it is still a must-read for anyone who wishes to know about the Indian luxury market. Its comprehensive coverage of topics, thorough research, and expert analysis provide readers with nuanced insights into the Indian Luxury Market's dynamics. So, go ahead, immerse yourself in this beautiful journey with Abhay Gupta and learn about the Indian Luxury Market like never before.
ABOUT THE AUTHOR
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Abhay Gupta, Founder & CEO, Luxury Connect & Luxury Connect Business School
Abhay Gupta is a luxury thought leader, retail expert, philanthropist, author, speaker & on MGCC, certified coach. A pioneering veteran of the formative years of the liberalized retail economy, he has been certified to have continually delivered sustainable revenue growth in luxury, retail, apparel manufacturing, and brand launch initiatives amongst other industry-changing functions. With an experience span of over 25 plus years in his domain, Gupta has been involved in the evolution of fashion, luxury & retail segments right from manufacturing, joint venture factory set-up, franchising, & even skill development plus education.
During his long career, he has headed brands like Versace, Corneliani, Versace Home, Trussardi Jeans, and Cerruti amongst others., in addition, novel private label concepts like ‘Bench & bar’ clothing for legal professional & ‘Su Misura’-clothing for all shapes and sizes were successfully launched and made profitable.
In his efforts to promote and educate the nation about luxury brands & lifestyle, he founded Luxury Connect LLP. Further identifying the very niche luxury talent need gap, he founded India’s first and only luxury business school in 2012.
Gupta has been acknowledged as an industry leader by Forbes, Economic Times, CNN-IBN, NDTV and Hindustan Times etc, where his contributory articles and quotes are regularly published. An avid blogger, his analysis and reports on the India luxury market are sought after and frequently featured at international publications like Forbes, Luxury Society, black book, Images fashion, Luxury daily, The Top Tier etc. Research papers authored by him have been published in books related to ‘Essence of Luxury- an Asian perspective’ by the LVMH-SMU council Singapore.
Gupta is also the President of Centre for Education Growth & Research, Delhi NCR Chapter and an advisor to- Regalia Luxury Retail; Promising Indian Society’, Behind The Ramp & Mode Street Fashions.
A marine engineer by basic profession, Gupta has undertaken an Executive MBA in Luxury Brand Management from SDA Bacconi.
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