As India’s luxury consumer becomes increasingly design-aware and experience-driven, retail spaces are evolving beyond transactional storefronts into cultural destinations. Answering this shift, The Designer Hype (TDH) announces the opening of its newest store at Fairmont Jaipur, introducing a more intentional, curated way of engaging with global luxury.

Conceived as a modern luxury platform rather than a conventional retail outlet, the new TDH space is distinct in its singular focus: it brings together an exclusive curation of European luxury designers, making it one of the few retail destinations in India dedicated entirely to internationally renowned European fashion houses. The store brings together verified sourcing, cohesive curation, and a contemporary aesthetic language offering luxury that feels transparent, relevant, and quietly confident.

Extending beyond retail, the Fairmont Jaipur outpost also introduces experience-led offerings, including curated Shop & Stay experiences within select Fairmont suites, allowing guests to engage with luxury in a more personal, immersive setting seamlessly blending fashion, hospitality, and lifestyle.

The Designer Hype features iconic fashion houses such as Goyard, Gucci, Fendi, Burberry, Versace, Prada, Balenciaga, Saint Laurent, Jimmy Choo, Dolce & Gabbana, Roberto Cavalli, Ferragamo, Bottega Veneta, and Chloé, among others brought together under one cohesive retail experience.

Rather than functioning as a multi-brand marketplace, TDH positions itself as a curatorial authority, offering access to globally coveted labels within a space designed for trust, discovery, and design-led storytelling.

“This store reflects how we see the future of luxury retail in India; experience-led, intentional, and built on trust. Every detail has been designed to feel as considered as the product itself.”  says Raghav Aggarwal, Founder & Chief Executive Officer, The Designer Hype.

Designed as an extension of its surroundings, the 500-square-foot space to feel immersive yet understated. Clean architectural lines, thoughtful spacing, and a warm contemporary rhythm define the store, encouraging discovery while keeping the focus firmly on the curation. Hospitality-led nuances ensure the experience remains personal, unhurried, and intuitive.

Shaping the brand’s creative expression is Devansh Aggarwal, Founder & Chief Brand Officer, who defines how TDH looks, speaks, and connects across every touchpoint.

“Our aim was to create a space where curation, environment, and experience speak the same language - cohesive, intuitive, and aligned with where Indian luxury is headed.” says Devansh Aggarwal, Founder & Chief Brand Officer.

The launch of the Jaipur store marks a strategic step in TDH’s broader vision to build a modern luxury ecosystem in India. One that values trust, design coherence, and long-term relevance over trend-led noise. As TDH continues to expand, its focus remains firmly on crafting experiences that resonate with the evolving sensibilities of the Indian luxury consumer.