COS, the acclaimed London-based premium fashion brand under the H&M Group, has officially launched its first store in India at Nexus Select CITYWALK, New Delhi. The opening marks a significant milestone for the global fashion house and reflects meticulous collaboration among multiple teams to bring COS’s distinctive design ethos to the Indian market. The announcement was made by the brand’s Country Manager for India on LinkedIn, highlighting the importance of this debut in the brand’s global expansion journey.

 

Designed entirely in-house, the new COS store embodies the brand’s timeless and minimalist aesthetic. Every detail has been thoughtfully curated to reflect its philosophy of form meeting function. The store features terrazzo floor tiles by Grassi Pietre, composed of 90% recycled materials — a testament to COS’s commitment to sustainability and innovation. Complementing the serene design palette are timeless pieces like the Scarpa 925 chair by Cassina and design accents from Karakter, creating an elevated environment that seamlessly merges architectural precision with understated luxury.

 

Founded in London in 2007, COS (Collection of Style) is celebrated for its modern, functional, and refined wardrobe essentials that transcend seasons. Positioned between high street and luxury fashion, COS offers elevated design, superior craftsmanship, and a focus on longevity rather than trends. Globally, the brand has earned recognition for its thoughtful approach to sustainability and its enduring appeal among discerning consumers who value quality and quiet sophistication. In recent years, COS has been listed among the top ten hottest brands in the world, underscoring its growing cultural relevance and universal appeal.

 

Speaking on the launch, the Country Manager emphasized that COS’s entry into India marks the beginning of an exciting new chapter, catering to a generation of consumers who appreciate design integrity, sustainability, and timeless fashion. The New Delhi flagship offers an immersive shopping experience — not just a store, but a design-led space that invites customers to explore the brand’s philosophy of effortless elegance.

 

The arrival of COS in India aligns with the country’s growing appetite for elevated everyday wear and conscious luxury. As Indian consumers increasingly seek brands that combine quality with authenticity, COS’s signature minimalist aesthetic and focus on enduring design position it perfectly for success in this evolving market.

 

With its first Indian store now open at Nexus Select CITYWALK, New Delhi, COS reaffirms its global commitment to creating contemporary, sustainable, and design-driven fashion. This launch represents more than just an expansion — it is a statement of the brand’s vision to craft spaces and collections that inspire a mindful, modern lifestyle.